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The Future Sounds Bright

The Future Sounds Bright

About Phronesis

Thoughts on design, products, and startups. Learn more

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Focus and Execution
Focus and execution is everything when demonstrating a startup idea. Two weeks ago I participated in Startup Weekend Copenhagen, and to spoil the plot, our team won 1st prize for our project Quick Inspect - professional site inspection on iPad. Looking back we made 3 key decisions that helped us tremendously. 1. Keep it simple 2. […] Read more – ‘Focus and Execution’.
Make Things That Last
Designing things that last is hard. Designing digital things that last is even harder. Yet, the ability to update the software, core UX of the product, can set user expectations and provide a strong motivation to buy. Up until last week my primary phone was a 3,5 years old iPhone 3G. It had battle scars […] Read more – ‘Make Things That Last’.
The Power of Constraint
Here’s an assertion for you: The past decade’s most successful technology companies rose to the top because of their understanding and emphasis of core design principles. I bet, as web technology becomes more and more accessible and easy to deploy, unique user experience (UX) will become the main differentiator between companies who will flourish, and […] Read more – ‘The Power of Constraint’.

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